The CEO of Lynx Entertainment, Richie Mensah, has revealed why artistes after exiting Lynx Entertainment suffer.
According to Richie Mensah, artistes who exit his label struggle as independent acts because of lack of structures or professional help.
Richie Mensah disclosed this while speaking on JoyNews with Doreen Avio.
He further announced that after the artistes depart from the label, some try to do everything by themselves.
“I need Ghanaians to stop being hard on artistes who leave the label and expecting them to perform at the same level they were performing at the label.”
“Let me break down, the lynx structure to you, there is me, the CEO plus creative director, we also have a business development manager who decides all the business that comes in and out of the company……….so when a Lynx artiste is working, all these things are being handled for them. When they leave the label, they do not have this. So now, they are doing all this on their own, which is difficult.” he said
“We only have this advantage because; we have been operating successfully for the past 14 years, so some of these salaries we are paying are from what we did years ago. We will invest now knowing that we will make it back later. We have grown to be a big company that can afford to do all these things”.
“There is a whole mechanism behind this. When the artiste loses this and they are working on their own, it will take time for them to build a strong team and operate on that level” he added.
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